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Over 90% of marketers use digital content to engage their customers. Meanwhile, 65% of them struggle with crafting successful landing pages, according to smallbizgenius.net. But did you know that 63% of businesses don’t have a documented content marketing strategy at all? A detailed and well-implemented content marketing strategy is not only a necessity but an essential part of building an effective content marketing campaign in the digital age when creating valuable content on a consistent basis is the most important metric used by Google (and other search engines) to prioritize your content in search results (SERPs).
Content creation and marketing requires dedication, effort, time, and creativity to stand out from the crowded field of competitors or even get found among the millions of content pages online. But, there are ways to become a content marketing hero, whether you’re running a startup or an established company. Here’s how to create a better and more effective content marketing campaign for your business.
8 ways to create a more effective content marketing campaign
Developing an effective content marketing campaign involves planning, monitoring, and optimizing your content marketing on an ongoing basis. Here are 8 tips toward building a more effective content marketing campaign.
1. Identify your target audience
The first step in any marketing campaign involves developing a Source…