Wasabi Launches New Marketing Campaign to Empower the Oft-Overlooked – AiThority

Wasabi Launches New Marketing Campaign to Empower the Oft-Overlooked – AiThority

Nate, the IT Hero Serves as the Face of the Campaign and Urges Cloud Migration “Before It’s Too Late” 

Wasabi, the hot cloud storage company, launched a digital campaign featuring, ‘Nate,’ the every-person IT pro with a critical message directed squarely at businesses: “Enterprises need to move their data to the cloud in the next five years or they are going to lose their competitive advantage.”

Wasabi worked with digital marketing firm Walk West for the marketing campaign, along with viral content creator Penn Holderness of The Holderness Family, who served as creative lead. The campaign is squarely aimed at elevating the profile of IT professionals who are in charge of making IT decisions, while singing the praises of cloud storage.

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The centerpiece is a three-minute music video for a power-ballad co-composed by David Friend, Wasabi’s CEO and long-time pioneer in the music industry. In the song, Nate highlights IT workers’ sometimes thankless yet always business-critical “everyday heroics” with their company’s prized data through lyrics that give his boss a clear call to action: “Listen to Nate, it’s time to migrate” to the cloud.

In helping to compose the song, Friend tapped his unique expertise — the six-time tech CEO studied composition at Yale with a double degree in Music and Engineering and started
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