If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing.
I’m serious here. Go do the search. Are at least three of your competitors regularly writing blogs or producing other content? My money says yes. If they aren’t, just close out this window and move on (and leave me a comment if you really want the $20 — I’ve got to maintain my honor).
Here’s the point: the reality is that if you’re not doing content marketing, you’re falling behind. Content marketing is critical in B2B tech marketing.
There’s a flip side to that, though. Because of content marketing’s increasing ubiquity, it’s also a reality that if you’re not doing content marketing well, your efforts won’t stand out and they won’t work. There are around 2 million blog posts published online each day. That’s a lot of noise. And things are only ever getting louder.
That’s the struggle with content marketing. It’s critical to success, but it’s harder than ever.
We’re here to help. Marketing for B2B tech firms is what we do, and during the course of over a decade in the space, we’ve seen B2B tech firms like yours struggle to get the content marketing gears churning – but we’ve also seen what happens when the machine starts rolling in the right direction and