Beyond Clicks and Impressions: DMS CEO Joe Marinucci on the Future of Digital Performance Marketing and Going Public – Yahoo Finance

Beyond Clicks and Impressions: DMS CEO Joe Marinucci on the Future of Digital Performance Marketing and Going Public – Yahoo Finance


John Jannarone” data-reactid=”20″>By John Jannarone

IPO Edge, DMS CEO Joe Marinucci explains how the company is able to track sales conversions, thanks to a model that was originally built with a focus on reliable attribution. Many other players have tried to look back and attempt to track sales based on inference, which is far from perfect, Mr. Marinucci says.” data-reactid=”21″>These days, digital impressions or even clicks aren’t enough – advertisers increasingly expect to see proven sales results from their marketing campaigns. For Digital Media
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