CLEVELAND, Ohio — Content Marketing World’s annual conference won’t be in person in 2020. It will now be a virtual event because of the coronavirus pandemic.
Cleveland’s largest recurring business-to-business event has annually drawn about 4,000 attendees from across the world to Cleveland, to better their skills writing articles, recording podcasts, sending email newsletters and making videos for companies. The end goal is to develop a relationship with customers.
It’s a big deal, with big-name speakers like Tina Fey and Mindy Kaling that brings up to $3 million in spending to the Cleveland economy. But this year, because of social distancing requirements during the coronavirus pandemic, the 10th anniversary of the conference is moving completely online.
The main event will take place October 13-16, 2020, with additional content planned both leading up to, and after.
“With content marketing now more important than ever to help brands build trust and loyalty, the Content Marketing Institute team is committed to ensuring CMWorld 2020 delivers even better content and the amazing experience that you expect from us: great speakers, sessions, leading technology solutions, and networking opportunities – in a new and exciting digital format,” Content Marketing Institute general manager Stephanie Stahl said in a news release. “While we’re disappointed we won’t be able to get together in-person this year for Content Marketing World,