Microsoft’s Digital Marketing Center is heading into a pilot stage that is accepting new participants. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface.
Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft, Google, Facebook and Instagram, and Twitter’s ad platforms. The product came out of the company’s experimental project lab, Microsoft Garage.
A fully AI-powered approach. Similar to Google Smart campaigns, which aim to simplify campaign set up and management for SMBs, Digital Marketing Center uses Microsoft AI to power ad keyword and audience targeting and bidding. Advertisers set their goals, location targeting and budgets.
Unlike Smart campaigns, in Digital Marketing Center, advertisers can choose to build their own ads, use automated ad copy or modify auto-suggestions.
Budgets are automatically optimized across channels and platforms.
Organic social management. Businesses can also create, schedule and publish posts on Facebook, Instagram and Twitter for up to 10 profiles from the Social dashboard.
From the Social “Inbox” shown below, you can reply, like and direct message your users on Facebook, Instagram and Twitter.
The Reports section shows impressions, engagements and audience growth across these channels.
Why we care. This is a very interesting product move by Microsoft