Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you everything you need to know about Hulu’s self-serve ad platform, Spotify video podcasts, and Google News traffic in Search Console reports on this week’s Marketing O’Clock podcast.
Plus, Google is caught up in a couple of lawsuits right now, but we think we have a chance to win a criminal case over egregious close variant matching.
Hulu’s new ad platform, currently in beta, appeals to SMBs with its familiar self-serve functionality and low $500 ad spend minimum.
The platform will make it possible for brands to have their ad appear on shows nation-wide without going through a sales rep or testing a huge budget.
Advertisers cannot request placements on specific shows, but they can target genres, audiences, ages, geographic locations, and genders. Ad creative must be 15-30 second videos in HD with stereo sound.
Podcasters can now upload episodes in a video format for both paid and free subscribers to watch. The feature, currently only available for select podcasts, will be available on both desktop and mobile.
Unlike YouTube, Spotify will have the ability to continue to play the audio in the background if a user closes their phone or uses other apps.