Microsoft Advertising Integrates With a Content Marketing Leader – Martechcube

Microsoft Advertising Integrates With a Content Marketing Leader – Martechcube

Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering.

Advertisers can search, preview, and apply any Shutterstock image in the Microsoft Advertising user interface, allowing them to create beautiful campaigns faster than ever and without having to leave the ad creation workflow. The new Shutterstock images feature was initially piloted in a closed beta program. Following a highly successful beta, the feature is now available to advertisers in the U.K. and the U.S and will expand to other markets later in the year. The high-quality native placement ads are served across Microsoft owned and operated sites including MSN, Outlook.com and Microsoft Edge, and on select premium publisher partners such as CBS Sports, Everyday Health, Fox Business, the Atlantic, Apartment Therapy and Reuters.

As the Coronavirus pandemic continues, businesses around the world are increasingly shifting to digital to meet their customers where they are spending more time than ever before. According to a recent eMarketer study, the average time spent per day with digital media is forecasted to increase by nearly 12% in 2020 compared to the previous year, with the average U.S. adult spending more than 7.5 hours online. This digital transformation trend calls for businesses to create engaging advertising content that will capture
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