Content marketing is hard. It requires time and patience. In time, it could be the best marketing you ever do for your business. But like anything important in life, it should start with a plan.
1, What is your ultimate goal?
Before you get started generating content or putting money into marketing strategies, make sure you understand what your goals are. What does success look like? Where do you want to be in five years? Three years? What do you need to do in the next year to get on track? Figure out what type of business you want to run and then count backwards. If you want to add $100 million in AUM in the next five years, how much do you need to add in the next three years? How about in the next year? What do you need to do every quarter? How many prospects do you meet with for every client you bring on? What percentage of new leads engage you in a prospect meeting? When you get granular enough, you can break it down to exactly what goals you should have which are tangible and can be tracked.
2, What KPIs should you track?
My advice to you here is to identify key performance indicators (KPI’s) that actually lead you to success. So many people are concerned about getting likes or even views. At the end of the day, the rubber hits the road with new client engagement. If your ultimate goal is bringing on new