The Hero-Hub-Help Content Marketing Strategy – Practical Ecommerce

The Hero-Hub-Help Content Marketing Strategy – Practical Ecommerce

A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube’s venerable hero-hub-help framework has much to offer.

The framework helps marketers plan their YouTube programming. While it works best for videos or podcasts, hero-hub-help also offers insights for other forms of content.

Google and YouTube

YouTube and its parent company, Google, have promoted the hero-hub-help model for the last decade in resources aimed at helping businesses and individuals succeed on the YouTube video sharing platform.

These Google resources include a 2015 article about scheduling video content and a Think with Google YouTube playbook, among others.

Some marketing professionals have adopted the framework and described it extensively. They often represent it as a pyramid with “help” content at the foundation and “hero” content, which is produced the least, on top.

One could visualize the hero-hub-help content strategy as a pyramid. The foundation of "help" represents the most frequent type of content.

One could visualize the hero-hub-help content strategy as a pyramid. The foundation of “help” represents the most frequent type of content.

Hero Content

Hero content is typically the most entertaining. It may stretch your creativity and capabilities. It’s likely harder to make. The key attribute of hero content is that it should appeal to a wide section of prospects.

According to Google,
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