A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube’s venerable hero-hub-help framework has much to offer.
The framework helps marketers plan their YouTube programming. While it works best for videos or podcasts, hero-hub-help also offers insights for other forms of content.
Google and YouTube
YouTube and its parent company, Google, have promoted the hero-hub-help model for the last decade in resources aimed at helping businesses and individuals succeed on the YouTube video sharing platform.
Some marketing professionals have adopted the framework and described it extensively. They often represent it as a pyramid with “help” content at the foundation and “hero” content, which is produced the least, on top.
Hero content is typically the most entertaining. It may stretch your creativity and capabilities. It’s likely harder to make. The key attribute of hero content is that it should appeal to a wide section of prospects.
According to Google,