Instead of ‘covering all the bases,’ do a dive into your patient database to determine the most effective marketing collateral to hit your targets
Browse through any number of marketing websites, and you will find that they all have one thing in common. They will urge you to ditch the old standby of print marketing in favor of an all-digital marketing campaign. Advocating for such changes is all well and good from the perspective of marketing gurus and the marketing collateral they produce, but is it really the best move for your practice? Does all-digital fit your patient demographic or community?
While there is no one-size-fits-all answer, your best bet may be to consider how your patients respond to digital versus print marketing. Not all of your patients will be happy with simple only one or the other option.