Brands try creating their own influencers to control their messaging.
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With more than 1 billion people using social media all over the world, it’s more difficult than ever for brands to stand out from the crowd. Thus, the rise of the influencer, which has been one of the most significant changes in marketing in the last decade.
Some creative marketers have decided to to find an alternative to the typical approach to influencers and instead create their brand ambassadors themselves using artificial intelligence. These virtual influencers are computer-created fictional characters whose “personalities” are entirely fictional. They’re paired with animated images from digital artists to accurately re-create the subtle features of human faces. Some companies are building their own influencers from the ground up, creating their own character that they can control every aspect of.
Lil Miquela and friends
Instagram users have already seen creations like 19-year-old Lil Miquela release music while going through a carefully scripted drama that kept her 1.6 million followers riveted. Lil Miquela, created by the L.A.-based firm Brud, can be said to have