REDWOOD CITY, Calif., Aug. 12, 2020 (GLOBE NEWSWIRE) — TigerGraph, the only scalable graph database for the enterprise, today announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, with TigerGraph, is addressing a key business challenge: Marketers often struggle to manage multiple campaigns across various digital channels while analyzing integrated results in real-time – especially when working with data repositories such as Hadoop-based data lakes.
“Today’s businesses must harness the power of interconnected data to gain real-time, meaningful insights – and this data is especially critical for marketers,” said Dr. Yu Xu, founder and CEO, TigerGraph. “In fact, almost 80 percent of today’s marketers describe their customer engagement as ‘data-driven,’ with this data being essential to understanding a customer’s engagement journey before, during, and after a purchase. TigerGraph’s advanced graph analytics bolsters the Myntelligence platform, arming marketers with the real-time campaign information they need to strengthen customer relationships, resulting in higher ROI.”
Myntelligence’s Media Automation and Optimization SaaS platform enables marketers to utilize all ad-tech and mar-tech platforms available in the marketing ecosystem from a single web interface and run campaigns across the entire acquisition funnel. It gives marketers a single customer view across multiple digital channels, facilitating the real-time analysis and optimization of campaign results. TigerGraph serves as the advanced graph