Content Marketing Leaders merge as the Exodus Media Group – Martechcube

Content Marketing Leaders merge as the Exodus Media Group – Martechcube

CapGenius, the creative content keyboard that helps you with witty and relatable captions for all social media platforms including Instagram, TikTok, Twitter and Snapchat, announced a strategic merger with Integrate Social Group, the social media marketing powerhouse behind the viral Instagram accounts @lmao, @singers and @randomvideos.

The merger positions Exodus Media Group as a new leader in the digital marketing space as both entities now garnish over 1 billion monthly views and a 20 million plus audience of over 70% Millennials and Generation Z. The two will now operate under Exodus Media Group as they reportedly begin acquisition discussions this week.

“The LA Times reported that Gen Z is the biggest consumer cohort globally spending over $143B last year in the US. Influencer marketing is also projected to grow from $5.5B in 2019 to $22.3B in 2024. This merger makes sense as our patented content keyboard is now backed by Integrate Social’s extensive audience which increases our ability to help brands advertise more effectively,” says Jordan Verroi, Founder & CEO.

“It really just made sense,” said Joey Hickson, Founder & CEO of Integrate Social. “We’ve built an incredibly engaged audience and tailored marketing solutions that have helped numerous Fortune 100 companies move the needle when it comes to digital marketing. Merging with CapGenius enables us to increase advertising value to brands looking for additional sources for creative ad revenue. Now that we offer a solution to advertise within the keyboard, we secure more market share in today’s rapidly moving digital race.”

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