Growth is a priority for most businesses. At LegalVision,
effective and sustained content marketing played (and continues to
play) a big role in our rapid growth from a 2-person startup to a
100+ employee business in just over five years.
Attracting new clients at pace starts with building a strong,
stable marketing funnel. It’s not enough to simply rely on the
strength of your sales pitch. Good marketing funnels start with
helping your potential and existing clients to solve their
problems before they are a paying client.
A cost-effective way of doing this is through content
When implemented successfully, content marketing helps
- increase brand awareness; and
- boost conversions and revenue by attracting new prospects and
allowing for targeted messages throughout their buyer
In short, good content marketing = the foundations of a steady
pattern of growth for your services business.
In this article, we will cover:
- how to craft a content marketing strategy for service
- how to produce content for each stage of the journey;
- how to share this content to maximise conversions and
What is Content Marketing?
Content marketing allows service businesses to plan, create and
distribute marketing information that addresses
their audience’s pain points and challenges.
Take special note of the word (marketing) “information”, as opposed to “collateral”. The
goal of your content is to educate your potential
(and existing) clients on how to solve a problem and why
your services are the best solution in the market to this
problem. But in order to do this successfully, you must
put yourself in their shoes.
Pro Tip: Stop trying to sell first. The needs
and wants of your audience are (or should be) at the front and