LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST] – Search Engine Journal

LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST] – Search Engine Journal

Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back with another episode of Marketing O’Clock.

They’ll cover the biggest digital marketing news of the week and, yes, they’re still talking about Google Ads limiting search query data.

Plus, there’s a swarm of bees in Greg’s yard, but they’re nothing compared to the swarm of influencers infesting the new couples-only adult TikTok house.

If you’re unable to catch the episode on Spotify, be sure to watch the video version on the Search Engine Journal YouTube channel.

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LinkedIn targeting for Microsoft Search Ads

Advertisers in some countries are finally able to utilize LinkedIn targeting in Microsoft Advertising search campaigns at the campaign or ad group level.

Targeting options include job function, industry, and company and are currently only compatible with the “bid only” targeting setting.

Facebook limits how many ads a page can run

Beginning in February 2021, Facebook will impose limits on how many ads a page can run.

Facebook says that having too many ads inhibits the platform’s ability to optimize ads as they never exist in the learning phase.

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The limits will be determined by your highest-spending month over the last 12 months.

It should be noted, the limits are fairly high and should not be a problem for most advertisers.

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