Because of its popularity and relatively low cost, social media is frequently used small businesses as a marketing tool. Many small businesses use social media platforms, including LinkedIn, Facebook, Twitter, Instagram, Pinterest, and YouTube, to attract new customers, engage with existing customers, build fan communities, advertise new products, send promotional information, and encourage event participation.
Nevertheless, business-to-business (B2B) and business-to-consumer (B2C) companies may use social media marketing in different ways. Social media marketing has been adopted and used by business-to-consumer (B2C) companies for a while. However, many B2B small businesses are still wondering what their social media marketing strategies should be.
What is B2B?
B2B stands for business to business. In contrast to B2C companies, B2B small businesses sell products or provide professional services to other businesses instead of individual customers. Examples of B2B companies include small technology companies, digital marketing firms, public relations agencies, market research consulting firms and business supply companies. The questions I frequently hear from my B2B consulting clients are:
- How do B2B and B2C social media marketing differ?
- How can my company use social media marketing as a marketing tool like B2C companies do?
- What is the step-by-step guide?
- How can we implement and customize our social media marketing strategies?
Based on my research and consulting experiences, I would like to provide the following suggestions.