If you are just beginning with marketing strategies, you must be struggling to understand the difference between SEO and PPC. To be honest, they are related in many ways. Both SEO and PPC strategy serve the same end goal: expansion of your brand, growth in organic traffic, and optimum conversion rate. However, they are two different ways of reaching your target audience. If you have been wanting to understand the difference between SEO and PPC, this is the article for you. Here, we will explain everything you need to know about SEO vs PPC.
SEO stands for Search Engine Optimization. It is a method of optimizing the content on your web pages and website so that you rank higher in search engine results. A search engine is basically a software that allows you to search for anything and everything. Some of the most popular ones are Google and Bing.
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