As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. And a large part of that success comes down to creating and implementing an effective SEO content marketing strategy. SEO and content go hand in hand. As a recent Forbes article succinctly puts it, “SEO without content marketing is like a body without a soul.” Think of your keyword research; you could assemble the absolute best keywords for your business, but if you don’t include those keywords in your content, they won’t do you much good. And the same is true for the reverse: creating content without understanding what your target audience is searching for won’t drive more traffic to your website.
To ensure your SEO strategy is a success, it should be designed around and work in tandem with your content marketing strategy. Read on to learn how to develop and implement a successful SEO content marketing strategy.
What is Content Marketing?
Before you can create an effective SEO content marketing strategy, you need to understand what content marketing is.
According to Yoast, “content marketing consists of all marketing activities that focus on creating and sharing information. […] The idea of content marketing is that sharing valuable information is a great way to attract an audience and build a brand.” At its core, content marketing is creating and freely sharing valuable, high-quality information that your