From SEO to content, every marketing spend has to be justified. That said, it’s easier to prove the effectiveness of some forms of marketing more than others. Take PPC for example – you can physically see how much revenue you’ve made in comparison to how much you’ve spent. With content marketing ROI though, it’s a little more complicated.
Almost two-thirds of marketers (57 per cent) expected to spend more on content marketing in 2019 than the previous year, according to the latest B2C Content Marketing report from Content Marketing Institute. The pressure to prove to your boss that content marketing is worth the investment is higher than ever, so this article takes a look at the some different ways you can measure your strategy. But first…
What are you measuring?
Return on investment (ROI) doesn’t have to mean cold hard cash; it can be anything your business wants to achieve, such as more leads, increased brand awareness/engagement, press coverage, organic traffic, or something else entirely – as long as you can attribute it to revenue or calculated value.
Don’t expect results straight away
Just like with PPC, it may take some time and patience before you start seeing real results from your content marketing efforts. Take a look at the example below: this blog has received more than 3,000