I hear this often: Many equipment rental businesses feel they cannot compete online because they don’t have the marketing budgets that the larger, national chains do.
However, there is an incredible amount of opportunity for dealers and rental companies to win on Google without spending a dime on paid advertising. So I’ve designed this guide for the same reason we built Gearflow.com — to help your business compete online as more customers go digital.
Although this guide is geared more toward suppliers in the construction equipment industry, these tactics can be applied to any business. By following this guide to rental marketing and sticking to it, you will not only outrank your competition on Google, but you will also do it without spending a dime on advertising.
Let’s get to it!
The Consumer is Changing; Don’t Get Left Behind
Before we get into the tactics, I want to emphasize why your digital presence is so important. I’ve written about the need for eCommerce in construction given the change in consumer behavior.
I have also talked with equipment rental owners, manufacturers, and part suppliers who all say the same thing — times are changing. Millennials are now between the ages of 25-39, and they are increasingly becoming the decision makers. Their first step towards