There are 117 million voice assistant users in the U.S. right now, with that number predicted to grow. And, the comfort consumers have with voice assistants like Alexa, Google Home and Apple’s Siri has led to a rise in voice-powered advertising. Several brands have recently partnered with NBCUniversal to launch voice-powered ads on the network’s new streaming service Peacock, and Mastercard is joining with voice-enabled technology companies to streamline the drive-thru ordering process, bringing voice activation to the forefront of digital commerce.
Voice-Powered Ad Campaigns Debut On NBCUniversal Streaming Platform Peacock
Last month, a new Target/Unilever ad campaign launched on Peacock. When the commercial airs, viewers can speak the phrase “Save with Suave” into their voice-enabled remote controls to receive a $5 coupon for the Unilever brand of haircare products at Target. Verizon, Subaru and State Farm have also signed exclusive deals with NBCUniversal to launch different types of ads and test what works, including voice-powered ads, on the new platform.
“It’s critical that our brands show up where our consumer is, whether that’s online, on TV, via streaming services, in the audio space or wherever else they are consuming content,” said Rob Master, Vice President of Media and Digital Engagement for Unilever. Adding, “the idea that someone could have the option of receiving a coupon or learning more about a product in the midst of watching a show was a really interesting and appealing idea to us.” Consumers can choose