Everyone is talking about it, but what is Digital Marketing? If you’ve been anywhere online for the last few years it’s hard not to pick up the word Digital Marketing floating around there. Becoming a beloved buzzword for anyone trying to polish their image as an expert, but what is Digital Marketing? Find out on https://www.tightslice.com
Digital Marketing is the collective term of all marketing in the digital space. Simply put it’s not something new and complicated, but rather traditional marketing adapting to the new age of communication.
The huge difference between traditional marketing and digital marketing is channels of communication. While billboards, posters and newspaper advertisements boomed the industry for more than a century that’s not where the consumers are anymore.
As television replaced newspapers, Billboards replaced social media feeds, and ever increasing presence in digital spaces changed the way consumers interact with the world. With 4.5 Billion people with access to the internet and 3.8 billion people on social media marketers had to adapt and follow the consumer into the digital world.
Digital Marketing is the new way to interact with consumers in their preferred way of communication. Ever received a newsletter from a company you purchased products from? – Digital Marketing. Searched for a product on a search engine? – Search Engine Optimization (SEO) Also Digital Marketing at https://www.tightslice.com/search-engine-optimization/enterprise-seo-services/