Many heritage and luxury brands have shied away from digital marketing strategies in the past, relying instead on marketing strategies that had worked for generations. However, the need for digital has been accelerated in 2020, and businesses are increasingly embracing digital marketing campaigns and strategies that can take their brands to the next level of success.
Dickies Celebrates Makers And Workers With First-Ever Digital Marketing Campaign
Dickies recently kicked off its first digital multimedia marketing campaign, United by Inspiration, United by Dickies. The Dickies campaign highlights the creativity of 10 makers across industries and around the world, all showing off their artistry and maker skills in different Dickies spots that are being showcased through digital, social, connected TV and custom content. In order to emphasize their reputation as a reliable brand for the workers of the world, each maker is wearing Dickie’s iconic Eisenhower jacket, a mainstay of the Dickie’s workwear line since the 1940s.
The Dickies digital marketing campaign is an ode to makers and workers, especially at a time when so many people are struggling around the world. “We’ve made a deliberate effort to feature real workers inspiring one another with their creativity and work ethic,” said Denny Bruce, Dickies Global Brand President. “We’re showing that, all around the world, makers are shaping this cultural moment in time through action, through work and through creativity and in that, they are never alone.” Following COVID-19 protocols, the creative content for the most recent Dickies digital marketing campaign was