MultiBrief: Stay on track with your content marketing – MultiBriefs Exclusive

MultiBrief: Stay on track with your content marketing – MultiBriefs Exclusive

Your content shouldn’t give readers a déjà vu feeling. Nor should they feel like they’ve stepped onto an automobile showroom. Fortunately, a lot has been written by top content marketing strategists on how to give your audience what they’re looking for — while benefiting your business.

As you plan your content strategy or next piece of content, ask yourself three key questions:

  1. Is my content relevant to my audience?
  2. Does my content solve real problems?
  3. Does my content offer something people can’t get elsewhere?

Here’s how to answer a resounding yes on all three!

Make your content relevant

In every definition of content marketing, you’re likely to see either “relevant” or “valuable.”

In Search Engine Journal, Julia McCoy says, “Content marketing is relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems.”

Similarly, the Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Unfortunately, value and relevance are subjective qualities, open to interpretation.

In “10 tips for making content relevant,” Neil Patel talks about the aura of mystery surrounding the concept of relevance. Relevance is a dynamic force, not something you can nail
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