Email and Social Media Marketing Ideas for Consulting – Business 2 Community

Email and Social Media Marketing Ideas for Consulting – Business 2 Community

You already know that email and social media marketing are goldmines for driving new leads and building your consultancy brand.

But how, exactly, should you approach email and social media marketing campaigns? There is a sea of advice to be found online for digital marketing, but much of the information comes with complex marketing jargon that you don’t have the time to decipher. You need clear, common sense ideas that you can put to use quickly.

The good news is that today, you’re in the right place.

There are many effective, straightforward online marketing campaign strategies you can use to enhance your consultancy right away, and we’re here to share several of them with you.

In this article, we’ll dive into several examples of email and social media campaign methods you can learn from and implement. You will find new ideas for brand building, lead generating, and increasing conversion rates.

Email marketing campaign ideas for consulting

Email has been around for so long at this point that email marketing might feel a little old-fashioned. In reality, email remains one of the most effective tools for content marketing — that is, marketing based on providing quality content that provides value to your target audience.

It doesn’t matter what you’re marketing. Whether you’re selling a product or offering a service, email is one of the most valuable pieces of your marketing toolkit.

According to a 2019 McKinsey & Co. study, email marketing is 40 times more effective at reaching target consumers than marketing via