Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover new machine-learning powered features from Google Ads, how to make your emails “beta” with fun fonts, and fall decor that lives up (or down) to its name.
If you’re unable to catch the episode on Spotify, be sure to watch the video version on the Search Engine Journal YouTube channel.
Here’s the digital marketing news you may have missed this week:
Google closed out Advertising week with an announcement of new features.
The new insights page will utilize machine learning to alert advertisers of emerging and forecasted search trends and audience insights.
Alongside the new insights, advertisers will be able to see and implement corresponding automated campaign recommendations directly from the insights page.
Max Performance Campaigns
The new automated campaign type will allow advertisers to create a single campaign that can run across all Google properties including Search, Display, Discover, and YouTube.
All ad formats will be responsive and, instead of keywords, search campaigns will run via Dynamic Search ads.
The new format options allow advertisers to opt-in to asset enhancements, auto-generated videos, and native formats to make ads feel more consistent with the site they display on.
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These features allow Google to