There are so many moving parts within a diverse digital marketing strategy; it’s easy to confuse what is impacting your marketing efforts and what wastes time and money. By tracking your marketing tasks individually and evaluating how everything works together, you will gain a clear picture of how to adjust your content marketing strategy to connect with your ideal buyer.
Ideally, as you set SMART goals and measure the impact of your efforts, you will narrow your tasks to omit everything that doesn’t connect your company to your buyers. Projects that remain will enhance the effect of each opportunity to connect with current and potential customers.
The best way to measure which parts of your digital marketing campaign are the most impactful is by evaluating key performance indicators (KPIs). According to KPI.org, “KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most.”
Tracking your progress on any project is essential for accountability and confirmation of success. With digital marketing, you need to measure several KPIs to gain a full picture of your marketing impact. As you measure aspects of your marketing efforts such as visibility, user sessions, and click-through-rate, you will gain insights into the type of content that catches the eye of your ideal buyers. You will see what content they