Since Digital platforms have drastically taken part in our lives, it has become impossible for us to think about working without it. Increased production of smartphones and high technological devices have increased the usage of the Internet. This trend of digital platforms is also observed in business whereby they are putting their best efforts to position themselves online.
The trends of Digital Marketing that are always Effective strategies are Search Engine Marketing(SEM), Search Engine Optimization(SEO), Email Marketing, Pay per click(PPC), Paid Ads, etc. Some of the new trends of Digital Marketing that people also find attractive are personalized Email Marketing (for example, weekly newsletters to the subscribers, offers and rewards during festivals, etc.), Automation software, Influencer Marketing(Influencers on Social Media and Youtube), Customer service through chatbots, Inspirational Videos, Instagram posts, and stories, etc. each one of them contributes in their own ways.
Curious about Digital Marketing? This article explains Digital Marketing and the benefits they offer when a person opts for Digital Marketing Training.
What is Digital Marketing?
Digital marketing comprises those marketing methods and technologies which are permed through digital platforms. The aim of Digital marketing is to attract as many people as possible with the help of the least efforts. Digital marketing comprises social media marketing, pay per click, paid advertisements, email marketing, search engine optimization. Etc. This trend started to show effective results during the 1990s and early 2000s.
This trend is at its peak like never before. And in this time of the pandemic, digital marketing has been