By Kunal Shah
Artificial Intelligence (AI) has been a hot buzzword since many years now, and for good reason. It has permeated so many aspects of our modern life that we have reached a point of accepting it as completely normal. It has changed the way we live, work, shop, learn and entertain ourselves. But its impact is not limited to just our day to day lives. Despite being at a relatively nascent stage, artificial intelligence is also transforming the way business is done across the globe. There is hardly any industry or sector which has been left untouched by AI, and we can see it being used across finance and banking, marketing, technology, retail, medical and even the defence sector.
The advertising and marketing industry is no exception. In fact, this is among the few sectors at the vanguard of implementing AI in one form or the other – be it in the form of smart packaging materials, AI activations, AI driven campaigns and more, and this is even more evident when it comes to modern digital marketing. Things that are now considered intrinsic to digital marketing, such as the ability to analyze and profile potential customers who visit your website /