Today’s consumers have a big appetite for elevated brand experiences, they expect to receive personalised content at the right time through the right channel. It’s up to today’s marketers to push the boundaries of creativity and serve up campaigns that captivate, resonate and serve a purpose.
That’s why developing a content marketing strategy is key. It’s the single, best way to gain the attention of your audience and keep it until you land a sale. Let’s take a look at the steps you need to take to create a robust content plan.
Proven steps to your success
At Engagement Factory, we have developed a content marketing strategy framework that will help you to create the plan you need to develop successful and engaging marketing campaigns.
- Identify your target audience
- The customer journey methodology
- Content and journey mapping
- Content creation
- Measurement and reporting
We have a full resource on this topic, but let’s cover this outline briefly to give you an idea.
Success factor: Identify your target audience
As we know audience targeting is key. You are more likely to reach consumers interested in your products or services with relevant messaging and it also decreases time wasted on the spray and pray approach.
Here are a few things you can do to set yourself up for success.
- Know your audience
- Know your audience’s pain points
- Know how your audience likes to consume