B2B content marketing tactics to increase your content ROI: Part 1 – SmartBrief

B2B content marketing tactics to increase your content ROI: Part 1 – SmartBrief

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Content marketing is one of the most difficult marketing techniques when it comes to measuring return on investment. Why? Because most marketers use content marketing for top-of-the-funnel goals like brand awareness, but not directly for conversions.

According to a study by Content Marketing Institute, ~41% of content marketers rate their ability to calculate ROI as average or below average.

How can you improve ROI when it is so difficult to measure?

The answer is to simply make your content marketing initiatives more effective in achieving your marketing goals. The tactics discussed in this post cost minimal investment in terms of money and deliver substantial results, thus improving ROI.

Want to learn five important tips to improve your content marketing ROI?

Read on to find out.

1. Conduct research to fuel your strategy

The first step towards achieving a high ROI from B2B content marketing is to have a solid strategy in place. For that, you need to be thorough with your research and back your strategy with data and insights.

Here are a few aspects that you need to understand better before you finalize your content marketing strategy.

Your target audience

Understand and define your target audience to create pieces of content that your audience cares about. For B2B companies, the usual target audience includes high-level decision-makers of companies.

But, even within that segment, you should know exactly what kind of companies could be your potential clients. The next step is