Marketing and pop culture have always been connected, especially when Hollywood makes the character work in the field. We have seen public relations on display in Sex and the City, advertising in Mad Men and crisis communications in Scandal. Social media marketing is now under the spotlight in Netflix’s new show Emily in Paris.
Actress Lily Collins plays Emily Cooper, a marketing executive from Chicago who heads to Paris to be part of Savoir, a French marketing firm specializing in luxury brands. The show brings to life Emily’s journey working in social media while navigating working and living in a new city, juggling learning a new language, marketing practices and social norms.
The show got one thing right off the bat: highlighting the importance and prestige of being profiled in Adweek, which is a great professional accomplishment to have in the social media marketing industry.
But audience reviews of the show have been mixed, especially about how Emily utilizes social media