In part 1 of this post, we discussed two of the five most important content marketing tactics to improve your campaign return on investment. The first was to understand your target audience and the second was the selection of the right platforms. If you haven’t read that, we suggest that you read that here first.
In this part, we will discuss the remaining three tactics that you should use to get a higher ROI from your content marketing campaigns.
Ready to learn what they are?
Here you go …
3. Use a good B2B content mix
As mentioned earlier, it is important to use the right type of content to target prospects at different stages of your sales funnel.
Here are some key types of content for B2B marketers, along with tips on how and when to use them. We have already discussed blog posts and guest posts, so these are in addition to those.
Videos are the most effective at explaining new concepts or teaching people how to use your product. As a B2B marketer, you can use videos for product demos, tutorials, providing tips, and a lot more.
Given that videos are really good at attracting audience attention, these can be used during the initial stages of a buyer’s journey. You can use a video to introduce your brand or product to a wide audience and drive them through the sales funnel.
Explainer videos, however, are also useful in nurturing leads