Best Practices for B2B Social Media Marketing in 2020 – YourStory

Best Practices for B2B Social Media Marketing in 2020 – YourStory

Social media for b2b brands is tough. This is because any brand that is directly in touch with the consumers has more creative ideas to interact on social media whereas for B2B brands its trickier to find ways. B2B companies fall flat on their social media accounts and if you get to see their feed, it’s nothing more than a dry a paint.

So, how can you save your brand from falling in the same trap? Have a look at some of the hacks here:

1.     Humanize your brand

Take some lessons from B2C companies and try to bring a human perspective in your posts. Little bit of humor is always welcomed, so create out of the box funny posts and share with the followers. Keeps the interaction going on through comments, likes and status updates. Use the words like ‘we’, ‘our’, ‘us’ in your posts to make yourself sound like a human. Nobody likes boring corporates posts that just brag about your work, try to make them connect with the audience.

2.    Do not restrict only till Linkedin

It is stated that maximum B2B social media marketing is on Linkedin. But, this is not the way to a successful marketing strategy. Companies need to focus on other platforms too. The main motive of the companies should not be selling their products or services but marketing and branding themselves. People on social media are not your direct audience. They are there to entertain themselves, therefore, it is required to