Content marketing may be the hardest working of all the digital marketing strategies and, is sometimes the most overlooked as strained businesses struggle to keep up with the day-to-day demands involved in just staying afloat. But, ignore content marketing at your own peril, as you’ll starve growth without a robust content marketing plan.
Why you need content marketing
So, why do I say content marketing is the hardest working of all the digital marketing strategies? Well, content underpins almost everything you do in digital. Here’s what you get from an effective content marketing strategy:
Producing valuable content on a consistent basis will forever be the most influential factor in determining your rank in search. We know rank has a strong impact on success. See the graphic below, based on studies of many searches.
Image courtesy of MOZ
From this graphic, you see that most traffic comes to links that show up in the top 4 places in a search result. A number of metrics, such as keywords used and social media engagement figure into the algorithm used to determine ranking, although the weight assigned to a particular metric changes over time.
If you set the goal of producing content your target audience finds valuable, you never have to worry