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With an unprecedented holiday season on the horizon, this year more people than ever are shopping online and turning to ecommerce delivery and contact-less pick-up.
The consumer environment has definitely shifted online during the pandemic with 50% of consumers prioritizing safety and convenience when shopping at the physical stores that remain open. In fact, almost 1 of every 2 shoppers surveyed in the GWI Coronavirus Findings Multi-Market Research report have stated they have done more online shopping than in previous years.
Make sure your Facebook storefront is ready to compete both online and in-store for the holidays with our helpful Facebook holiday guide.
Optimize Your Website for Facebook Traffic
Simplify your website by making the buyer’s journey as seamless as possible. Pinpoint friction areas where your site might take too long to load or the information may not be clear enough on the next actionable step.
According to the Business Insider Intelligence forecast, 45% of the total ecommerce market will be mobile by the end of 2020. Never miss a beat by implementing Facebook Pixel, server-side APIs, call tracking, and other offline conversions to capture multi-channel performance.
If you have a local storefront, be sure to promote buy-online, pick-up in-store (BOPIS) services for last-minute shoppers and those avoiding large crowds. This service has become increasingly popular thanks to COVID-19.
Create an Interactive Shopping Experience
Getting shoppers involved and interacting with your brand is important. Not only does it increase awareness