Trend-Setter Mark Salerno: A Pioneer of Social Media Marketing for Canadian Real Estate – GlobeNewswire

NEW YORK, Oct. 15, 2020 (GLOBE NEWSWIRE) — The Ontario real estate industry is a bustling playground — and without the proper dedication, it can be hard to succeed and sustain as a real estate leader long-term in this saturated industry. It takes good intentions, diligence, and perseverance to make a lasting impression when building a personal brand and brokerage — these are all accomplishments among Mark Salerno’s long list of accolades.

With over 15 years of experience in the industry as a real estate broker, Mark Salerno has pioneered the use of digital marketing strategies in the industry. Mark sees everything as an opportunity — even in 2007, when Facebook first started, he understood the importance of social media. His peers were using it for personal uses, but Mark saw Facebook as an opportunity to promote his listings online. Initially, his peers thought his approach to selling and marketing wasn’t a good idea. Little did they know that him diving into social media marketing so early allowed him to build his social media presence — in a way such that other realtors, brokerages, and professionals look up to him as a trendsetter. Fast forward 13 years later, Mark’s opportunity-seeking mindset inevitably brought him to using TikTok in late 2019 to promote his listings.

No one had been doing what Mark was doing, and this allowed him to discover every advantage social media possessed. He continues to do so today — diving into
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