Implementing a content marketing strategy takes time. The question is, what time is it? There are specialists who only recently decided to test the ideas of content marketing in practice, that is, they barely started to deal with it. Their most common misconception is the expectation of quick results. For them, “implementing a content marketing strategy”, saying it is exaggerated, means last night they wrote the first article on the blog – tomorrow morning we are waiting for sales growth. In all areas, beginners are prone to this error, it is dispelled gradually, in proportion to the arrival of experience and professionalism: a little more experience – a little less than expectations that the result will come easily and quickly.
But there are Internetmarketers who did not start yesterday to engage in the creation and promotion of content. They do everything “by the rules.” Their blog is like a clock: at the same time every day – a new article; each material is promoted; many texts and videos get a decent amount of sharing on social networks. But all this does not give the main thing – sales growth. It hurts, it destroys hope and kills faith in content marketing.
Both beginners and non-beginners face essentially one problem: achieving sales growth through content marketing is an extremely difficult task. And the less effort and time spent on the implementation of this task, the more impossible the achievement of the result.
Before your belief in content marketing dies, realize the following thing: many are not able