Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and
60% say that content marketing is very or extremely important to their overall business strategy.
How to Make Content Marketing Work for Your Small Business
But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization.
If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.
Optimize Your Blog for SEO
You’ve set up your blog and you’re posting regularly, but you’re just not seeing the results you hoped for. It’s not necessarily because your content is weak; it could be that you’re forgetting to optimize for SEO.
Only 30% of small businesses have an SEO optimization strategy, which means over two-thirds are neglecting this vital marketing tool. SEO is crucial to help your blog rank high in search engine results for specific queries and terms, helping more people to discover your content.
In a guide to starting a blog, Source…