In a time where physical distancing plays such a significant role in our lives, it has never been more important to connect with our customers through social media.
With over 25 years’ experience in the hospitality industry across Southern Africa, Bouwer reaffirmed that when it comes to a social media plan, “It is important for business owners to realise that there is no ‘one size fits all’. Instead, it is about testing and adjusting as you go.”
And while there isn’t one straightforward manual that business owners can all follow to maximise their reputation and results on social media, she was able to offer a general marketing success list for us to refer to for guidance.
Finding the right content
“Content marketing is key to victory in all aspects of internet marketing – social media included,” she explains.
You need to create valuable, insightful, and educational content that seeks to educate, entertain, and/or enrich. Listen in to the communities around you to get an idea of what people are talking about in your space, then work to become a part of the conversation … to contribute rather than disrupt it.
It is also critical to familiarise yourself with the art of repurposing your content in order to squeeze every ounce of value out of your hard work.