HEWI is a luxury, pre-loved marketplace for buying and selling lifestyle designer goods. We have an exciting opportunity for a Digital Marketing Manager to join our growing team.
The role is responsible for developing and executing the online marketing strategy for HEWI, to acquire new customers and engage and retain existing customers. You will partner and coordinate with our third party agency to create the paid digital marketing strategy. As an expert in Digital marketing, and recognising the incremental growth opportunities in the channel, you will also lead the execution of the email, eCRM and online segmentation strategy.
The position requires strong online marketing skills to launch, manage, and analyze digital marketing campaigns that drive innovation and growth. You will analyze the success of our campaigns and provide weekly, monthly, and quarterly reporting to the wider business.
Manage and partner with internal teams and external agency to execute online marketing strategy:
Work with CMO and Digital Marketing Agency to create a strategic roadmap to drive online traffic, including both new and existing customers, with a focus on a new website launch
Manage and partner with internal teams and external agency to manage end to end campaign
execution, ensuring strategies are aligned, assets are created and deadlines are met
Manage external agency on the planning and execution of paid search and display campa igns,
ensuring programs are optimized and key program metrics are met
Ensure the timely communication of sales and promotions to the Digital Marketing Agency
Drive and execute email marketing strategy: