Digital marketing has rightly been hailed as a game-changer in the world of promotion, advertising, and product or service marketing. This is largely because of the feedback loop which digital marketing closes: you’re able to measure who clicks on your website via your marketing materials, and thus you’re able to measure, with data, how your marketing campaigns are faring. This has given rise to A/B testing in marketing, and various other exciting initiatives to boost companies’ ROI on their marketing output. Here’s how you’ll learn how your digital marketing initiatives are faring this winter.
Look to reports
When you launch a digital marketing campaign, you should be able to compile reports on its effectiveness within your digital marketing team. This is important if you and your team are keen to prove your success when you’ve launched several successful marketing initiatives that you’re sure have positively affected sales, and have given your firm more exposure over time. To compile these reports, use tools provided on the Internet, and crunch the data that matters – linked to the click-through rate and visibility of each of your marketing posts – to get an accurate picture of how well each piece of content is