Why video is the future of digital marketing, by Binoj Nair, Canon Middle East – Campaign Middle East

Why video is the future of digital marketing, by Binoj Nair, Canon Middle East – Campaign Middle East

While there is no denying that we live in a digital era, no one could have predicted the exponential growth of multimedia content, particularly video content, as a result of the COVID-19 pandemic. Studies indicate that being forced to stay indoors and practise safe distancing resulted in a 60% increase in the amount of video content watched globally, with additional projections indicating that over 80% of the global internet traffic in 2022, will come from video.

The effectiveness of video as a way to engage with customers, distribute content and pass across a message has never been more substantial, with most marketers now counting video content as an essential tool in their marketing strategy. Here are the top 5 reasons why video is the future of digital marketing.

High brand recall for video content

In today’s fast-paced world, it comes as no surprise that people prefer to consume bite-sized videos over text-based content, as a time-saving measure. The popularity of video content is further enhanced because of its highly visual nature, making it easier to remember, leading to a higher level of brand recall.

With most marketers looking for ways to ensure brand relevance through brand recall, and statistics estimating that social videos generate about 1,200more shares than text-based content, videos are fast gaining popularity as the anchor of any marketing campaign.

Secure a mightier SEO ranking with video content

Videos aren’t just a great way to engage people and grab their attention
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