Content marketing is a strategy that has been around since the early 1700s. Yeah … it’s been around that long and it was used by the likes of Benjamin Franklin to share content about his Poor Richard’s Almanack to sell printing services.
It gained momentum in the 1900s and was used by popular tyre brand Michelin when creating The Michelin Guide.This guide offered content that not only looked at the maintenance of tyres, but the maintenance of the whole vehicle.
Time to shift gears and tap into the dissecting of content marketing tools. Here are the four tools that you definitely need to know about:
Blogs are a great way to share in-depth information about your brand or service.
It’s through blogs that you can establish yourself as an expert in your industry of trade. It’s also through blog content that you can express your expert advice, which can influence the audience to look into your services or product.
Blogs can help give your brand a unique voice and it’s through the style and the tone of the medium that a writer can bring the brand to life. This, in return, gives off a vivid and humanised picture of your brand. It does so by answering those questions that a client or potential client is seeking answers to.
Nowadays, a number of brands offer